TESAB launches brand refresh at CONEXPO
Aggregate crushing specialists Tesab, headquartered in the heart of Co. Tyrone, Omagh has revealed a new refreshed brand.
The new brand was unveiled at CONEXPO/CONAGG on March 14th at North America’s largest construction show in Las Vegas. Signage showcasing the elements of the rebranding was prominently displayed at booth S5407 and featured the new logo, images and colours in line with the company’s new brand identity.
In 2022, crushing & screening industry leader Metso Outotec acquired Tesab Engineering LTD. Tesab operates as a standalone business unit led by Ben Frettsome.
Since its 12 months take over period, Tesab has partnered with 15 new distributors, expanding its customer reach through new products & routes to market.
The rebrand includes a full collection of internal and external marketing collateral on its range of equipment and a refreshed social media channel, integrated into a modernised and refreshed website. The new identity has been purposefully designed to be adaptable across both traditional and new digital communication platforms.
“While our business has transformed over the past few years, it became clear that perceptions of the company have not evolved at the same pace,” The rebranding marks a new Tesab both internally and externally, with a strategy focused on the global audience.” said Ben Frettsome, Vice President, Tesab.
Frettsome added “Tesab are a phenomenal team that are continually exceeding overall goals and expectations, and our revitalised brand reflects our growth.
We are always looking for ways to improve and evolve, and this brand refresh is a testament to that commitment.”
We’ve polished our personality, style guide and the way we present our brand. We are focused on continuing our growth and strengthening our brand globally.”
Tesab have an enduring reputation for its products “being built to last”. It has become the cornerstone of the brand’s identity and underpins the company’s enduring reputation as a leader in crushing.
Tesab plan to reveal an exciting list of product introductions and strong partnership announcements coming over the next few months.
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