On July 6, 2017, Kramer-Werke GmbH, a Wacker Neuson SE company, and John Deere GmbH & Co. KG, a member of the Deere & Company group, USA, announced that they were entering into a strategic alliance focusing on the sale of Kramer-branded telescopic handlers and wheel loaders for the agricultural sector. The European anti-trust authorities have now approved the collaboration.
The agreement between Kramer-Werke GmbH, Pfullendorf, Germany (“Kramer”) and John Deere GmbH & Co. KG, Mannheim, Germany (“John Deere”) covers the sale of Kramer-branded compact equipment (known as the “green line”) for the agricultural market. The European anti-trust authorities have now given the collaboration the green light, allowing the machines, which are designed by Kramer and feature the Kramer brand, to be distributed by John Deere dealers.
The market for material handling products is growing rapidly in the agricultural sector. Kramer aims to gain broad, lasting access to the agricultural market through this close, long-term alliance with the John Deere dealer network.
The models in question are already available and will be showcased at Agritechnica in Hannover from November 12-18, 2017, alongside other agricultural equipment from John Deere.
Broad portfolio of wheel loaders and telescopic handlers
John Deere is recommending Kramer as the preferred supplier of the following equipment to its partners: 13 Kramer-branded all-wheel drive compact wheel loaders and tele wheel loaders, 9 telescopic handlers (6-9 meter lifting height), plus a large selection of attachments, accessories and spare parts. These products will be designed and manufactured at Kramer’s site in Pfullendorf, Germany.
“John Deere is also acquiring an equity stake in Kramer. This sends a clear signal to sales partners and underscores the long-term, sustainable nature of this alliance. Now that we have approval from the European anti-trust authorities, we can get things moving”, comments Cem Peksaglam, who is going to hand over the role of CEO of Wacker Neuson SE to Martin Lehner (CTO and current Deputy CEO).
“Kramer equipment has already proven its worth on countless livestock and arable farms, as well as with agricultural contractors”, explains Christoph Wigger, Vice President Sales & Marketing (Europe/CIS/North Africa/Middle East Agriculture and Turf Division), adding: “Indeed, some John Deere sales partners already had Kramer equipment in their portfolio before this collaboration and they have had very good experiences with the machines. The Kramer equipment is also a perfect complement to the product portfolio of all other John Deere dealers”.