Samoter contributes to internationalisation and promotes italian companies

Tajani (Minister of Foreign Affairs): “SaMoTer contributes to internationalisation and promotes opportunities for italian companies. It is part of the ministry’s integrated promotion strategy”

Out of 536 exhibitors at Samoter, 115 are international from 23 countries. Top buyers from 36 target markets selected and hosted in collaboration with ICE-Trade Agency are also attending the event in Verona. Unacea: Italian exports of construction machinery in 2022 came to 3 billion euros (+9% over 2021); the balance of trade is in the black by almost 1 billion euros.

“I wish to thank the organisers, the entrepreneurs and all the operators in this sector for having attracted such impressive attendance from all over the world at the 31st Samoter in Verona. This trade fair is the landmark in Italy for the construction machinery sector. It promotes the internationalization of the production system and helps expand opportunities for Italian companies.”

So said the Minister of Foreign Affairs and International Cooperation, Antonio Tajani, in his message sent on the occasion of Samoter, the construction sector exhibition organised by Veronafiere from 3 May and until tomorrow alongside Asphaltica, the exhibition of technologies and solutions for road paving, safety and infrastructure, promoted together with SITEB-Strade Italiane & Bitumi.

“Samoter is part of the integrated promotion strategy of the Ministry of Foreign Affairs which, through its diplomatic-consular network and the ICE-Trade Agency, supports Italian industrial and scientific excellence, with special emphasis on technological innovation and environmental sustainability,” said Minister Tajani. “Economic data for 2022 are encouraging, with an increase in turnover for Italian construction equipment production of 15% and for exports of almost 10% compared to the previous year. This encourages us to invest further resources to support such a strategic sector for the System-Italy and its internationalisation, not only through traditional promotion methods but also more innovative approaches.”

Samoter is the only event in Italy that gives voice to the country’s construction machinery supply chain as a whole: a field representing yet another excellences for Made in Italy with an industrial backbone of medium-small companies held in high regard abroad, especially for finished equipment and high-level components.

The sector boasts a major vocation for exports, as data in the Unacea-Cer Report based on Istat statistics also show: Italian exports in 2022 came to more than 3 billion euros, up by 9% over 2021 to post a balance of trade in the black by more than 990 million euros.

In this context, Samoter is the ideal platform for the 536 exhibiting companies to expand their business contacts. This year, 106 top international buyers are attending the event, selected, invited and hosted thanks to investments by Veronafiere in collaboration with the ICE-Trade Agency.

Thirty-six target countries were covered by incoming operations for this edition: Albania, Angola, Algeria, Azerbaijan, Brazil, Cameroon, Colombia, Ivory Coast, Croatia, Denmark, Ecuador, Egypt, Ethiopia, Georgia, Ghana, Jordan, Kazakhstan, Kenya, Libya, Poland, Montenegro, Morocco, Mozambique, Macedonia of the North, Romania, Saudi Arabia, Serbia, Slovenia, Tunisia, Turkey, Turkmenistan, Uzbekistan and Venezuela.

“The buyers we invited to Samoter visited the entire show,” explained Giuseppe Pedata, of the Industrial Technology, Energy and Environment office of ICE-Tread Agency, “taking part in interesting one-to-one b2b meetings on the stands of manufacturing companies as well as in the “Samoter International Buyers Lounge” arranged by geographical area and country. Italian companies exhibiting at the show were thereby able to find contacts from markets of interest to them organised in different time slots.”

“For this edition of Samoter,” added Federico Bricolo, President of Veronafiere, “and in collaboration with ICE-Trade Agency, we focused heavily on international professional operators, with a special emphasis in addition to Europe on emerging geographical areas where demand in the construction field is very strong, such as North and South Africa, Latin America, Eastern Europe and Asia. This, of course, is alongside visitors who attend the trade fair independently. We have developed an incoming project tailored to the needs of our companies and we are pleased to say that this was also one of the main reasons that prompted Italian and international producers to attend the trade show as exhibitors.”