British mobile crane rental and contract lifting specialist John Sutch Cranes is using its new Grove GMK5200-1 all-terrain crane to raise awareness and funds for cancer treatment and support at The Christie Hospital, close to its depot in Manchester.
Like many charitable organizations over the past year, The Christie Hospital in Withington, Manchester, has faced a significant shortfall in its usual income. The specialist cancer treatment center, which is one of the largest of its kind in Europe, relies heavily on the generosity of the public to provide services over and above those funded by the UK’s National Health Service (NHS). However, the temporary closure of its charity centre and cancellation of fundraising events due to COVID-19 restrictions have placed increased pressure on the facility to maintain the high level of care and support it offers to both patients and their families.
Enter John Sutch Cranes, which has launched a new initiative to help raise much-needed awareness and funds for the hospital. The Manchester and Liverpool-based mobile crane rental and contracting lifting specialist recently added a second Grove GMK5200-1 all-terrain crane to its 36-strong fleet, which it has wrapped in special livery with The Christie Charitable Fund logo. Over the next three years, John Sutch Cranes will pledge a percentage of the rental income from their new GMK5200-1 and encourage its customers to also make a donation to The Christie charity.
“The Christies livery looks absolutely great. Almost everyone is touched by cancer in some way and Christies is close to the heart of many of our staff at John Sutch Cranes, so we are excited to give a little back,” said Paul Parry, sales manager at John Sutch Cranes.
Anna McIntosh, major relationships development manager at The Christie Charity, said: “We are absolutely thrilled with the support from John Sutch Cranes. This advertising highlights the everyday work of The Christie, talking about saving lives, making breakthroughs, holding hands, wiping tears, lifting spirits, raising funds, ringing bells and beating cancer. This crane will be seen throughout the UK and will raise essential awareness of the charity. We are really looking forward to working with John Sutch Cranes to make a huge success of this opportunity.”
Making a difference
Fittingly, the new GMK5200-1 all-terrain crane’s first job was at Great Ormond Street Hospital in London, with customer Clarke Energy also making a donation to The Christie charity. The crane was tasked with removing a CHP (combined heat and power) generator for its 60,000 hour service and will return in a few weeks to replace it.
“The uptake so far has been fantastic and we have lots of bookings for the GMK5200-1. It’s a national crane so will travel up and down the country and be seen by a lot of people, raising awareness of this important cause. There isn’t a set amount we would like customers to donate but whatever they can contribute will be much appreciated and make a real difference to the lives of people in our community,” Paul concluded.